2018 rolls

There are many attractions to being a billionaire. You could open a private zoo, commission statues depicting yourself as various historical figures striking heroic poses, or—if you want khổng lồ go full Blofeld—hollow out your private isl& lớn hide a moon-melting death ray. Alternatively, you could forget such fripperies and just buy a Rolls-Royce Phantom.

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You don’t need to be an actual billionaire to lớn afford one, but you vì need to be somewhere toward the top of the 1 percent. Rolls-Royce CEO Torsten Müller-Ötvös says that owners will almost exclusively be ultra-high-net-worth individuals, those with more than $30 million in cash & liquid assets. While the standard Phantom won’t be priced significantly above sầu the outgoing version—figure around $450,000—it will be possible khổng lồ more than double that through the sort of personalization that Rolls encourages its buyers to indulge in, such as installing commissioned art in the dashboard or color-matching the exterior khổng lồ the exact shade of the sunmix behind your beach house in the Maldives. This is a oto for people who don’t care what it costs.


The Architecture of Luxury

The first Rolls-Royce Phantom was produced as long ago as 1925, and the company claims that the nameplate is the longest-serving in the automotive sầu industry. While that’s true, there have sầu been long gaps between some of the earlier generations. Regardless, this all-new eighth-generation Mã Sản Phẩm (we’re asked to lớn refer to lớn it as Phantom VIII in the style of a monarch or a Star Wars sequel) directly replaces the 2003-era Phantom VII, which was the first Rolls-Royce developed under BMW ownership.

The Phantom VIII is the first oto to sit on Rolls-Royce’s new aluminum spaceframe platkhung, officially known as the Architecture of Luxury, which will underpin all future models including the upcoming Project Cullinan SUV. The exterior kiến thiết has undergone a less revolutionary transformation when compared with the outgoing model, gaining more curves and a radiator grille that integrates into lớn the front of the car better than the last Phantom’s freestanding chrome Parthenon. But despite some modest reduction in exterior dimensions, the Phantom VIII has lost none of the VII’s ability to shoông xã và awe, especially in some of the snazzy two-tone paint finishes that Rolls-Royce chose for the cars used for the media launch in Switzerlvà.

Courtesy Extended

As you’d expect, our Phantom experience began in the baông chồng seat of an extended-wheelbase Mã Sản Phẩm. While Müller-Ötvös says that eight out of 10 Phantom owners will drive sầu themselves at least occasionally, và that U.S. buyers are the most likely to lớn take the wheel, the extended-wheelbase (EWB) model—8.6 inches longer than the regular car—probably will be piloted by a chauffeur. And not a robotic one, either.


Ingress is still made through a rear-hinged “coach door” in Rolls-speak—the unpleasant connotations of the more usual “suicide” reference thus being deftly avoided—và the rear cabin is every bit as special as you’d expect. The carpet pile is ankle deep, the adjustable seats offer a variety of massages, và there’s a refrigerator mounted in the center console complete with a clip-in decanter. Sadly, the last tác phẩm proved empty during our ride. The interior feels very traditional, with a predictable abundance of wood và leather and old-fashioned rotary heating controls rather than digital displays: red for hotter, blue for colder. But there’s plenty of well-disguised 21st-century tech, too—apparently one of the key demands from buyers of the old car. Display screens motor down from the backs of the front seats to lớn sit above sầu the traditional wooden picnic tables, while USB và HDXiaoMi MI ports hide beneath a slide-down cover. The infotainment system is a thinly disguised version of BMW’s iDrive sầu system that is operated by a similar turn-and-click controller; touch-sensitive sầu screens would have sầu been a little too vulgar, và they get so smeary.

The rear seat also provides a good view of the dashboard, which incorporates The Gallery: a glass panel spanning the dashboard, behind which owners can have sầu their own personally commissioned artworks placed when the oto is built. (The instrument cluster & the infotainment screen are also placed behind the glass.) Rolls-Royce is happy to lớn connect buyers with artists working in everything from traditional oil paints khổng lồ avant-garde ceramics, và Müller-Ötvös says it’s entirely possible that a well-chosen piece by an up-and-coming talent might ultimately be worth more than the car surrounding it.

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Setting off is something of an anticlimax. The Phantom is a superb place lớn spend time, but locomotion adds little sensation beyond the fact that the view of gawping mortals through the windows starts khổng lồ scroll. That’s because the Phantom is freakishly quiet, with one of the engineering team’s core objectives being khổng lồ make it the most silent passenger oto in the world. In that, they succeeded; if you have sầu tinnitus, then a gentle cruise in the baông chồng of the Phantom won’t create enough background noise to lớn mask it. Rolls-Royce has fitted about 287 pounds of sound-insulation material, plus double-glazed windows and tires containing noise-absorbing foam, with the result being a claimed 5-decibel reduction in volume over its already quiet predecessor (the decibel scale is logarithmic, so that modest number reflects a 75 percent reduction in perceived noise).

No Unseemly Slouching

Switching lớn the driver’s seat immediately emphasizes just how tall the Phantom is, an effect exacerbated by its high windowsills. Motoring the seat lớn a position that gives a good view forward lớn the distant edge of the hood—và a chance to lớn ogle the proffered backside of the Spirit of Ecstasy—puts your eyes close lớn where they’d be in a full-kích cỡ SUV. The steering column is short on adjustment for rake, encouraging an arms-out, chauffeur-like driving position rather than an unseemly slouch, và the seats definitely are the sort you sit on rather than in.


Progress is as stately as a Palladian villa in 400 acres of English parkl&. The new twin-turbocharged 6.7-liter V-12 is a development of the engine in the lesser Rolls-Royce Ghost, producing the same 563 horsepower but tuned khổng lồ deliver a meatier 664 lb-ft of torque available from just 1700 rpm. Under gentle throttle applications, it is possible khổng lồ feel the briefest of pauses as the turbos & engine internals gather momentum, but beyond that it pulls cleanly và almost silently; if any manufacturer is ready for seamless conversion lớn electrification, it definitely is Rolls-Royce. Unsurprisingly, the Phantom has been tuned to lớn deliver its best under mild use, with its ZF eight-tốc độ automatic gearbox programmed to keep the engine under 2500 rpm whenever it can. Even with this limitation, quarter-throttle acceleration feels respectably brisk, but it takes a hefty shove on the long-travel pedal to lớn prompt a kickdown và get the V-12 producing its creamiest noises from the bow. While Rolls-Royce claims a 5.1-second zero-to-60-mph time for the short-wheelbase mã sản phẩm, verifying that in anything other than a kidnapping-evasion scenario would have you sent bachồng khổng lồ chauffeur school or perhaps rapped over the baông chồng of the head with a gold-headed cane.

Ride unique is exceptional, thanks in large part to the Phantom’s laông chồng of any kind of sporting intent. The combination of relatively soft air springs và a 5600-plus-pound curb weight should result in a convincing impression of a 1970s Cadillac. Yet some very smart adaptive dampers working in conjunction with an optical bump-spotting system that works at speeds of up to lớn 60 mph give outstanding body control & keep the cabin serene, even over the roughest surfaces that the Swiss Alps could throw in our way.


There is lots of other clever dynamic giải pháp công nghệ, but it all functions with the invisible efficiency of a good valet. Active sầu anti-roll bars with electric motors fight lean under cornering; Rolls-Royce claims these produce as much torque with 12-volt motors as rivals manage with their 48-volt systems. The Phantom can be hustled along at a rapid pace, although at the cost of considerable sliding on the nearly flat seats. The electrically assisted steering is lightly weighted & lacks feel, but accurate front-kết thúc responses make it easy to place the oto onto a chosen line, and there’s also a new rear-wheel-steering system that improves low-tốc độ maneuverability. There are no dynamic settings or sport modes or any way khổng lồ manually select gears, although the transmission stalk on the steering column incorporates a Low button intended to lớn maximize engine-braking effect on long, steep downgrades.

Brvà Manifesto

Anyone with the funds and inclination lớn buy a Phantom likely will be equally able khổng lồ purchase any—or indeed all—of its most obvious competitors, from the Bentley Mulsanne khổng lồ the Learjet 70. These people aren’t forced khổng lồ make either/or decisions; possessing both/và is perfectly within their reach. Wanting a Phantom is the sort of itch that we suspect many of them will be keen khổng lồ scratch, the oto being good enough to justify its enormous price. With the immodesty allowed a proud father, Müller-Ötvös reckons that this is the best oto in the world, và considering it as an all-rounder, it would be hard lớn disagree. If anyone offers you the choice of one car for the rest of your life, make it a Phantom. But it’s more than just a snazzy ride: it’s also a spectacular manifeskhổng lồ for the future of the Rolls-Royce brand. It might be possible to lớn build a better luxury oto than this, but don’t expect to see one any time soon.

VEHICLE TYPE: front-engine, rear-wheel-drive, 4- or 5-passenger, 4-door sedan

ESTIMATED BASE PRICES: Phantom, $450,000;Phantom EWB, $500,000

ENGINE TYPE: twin-turbocharged và intercooled DOHC 48-valve sầu V-12, aluminum bloông chồng and heads, direct fuel injection

Displacement: 412 cu in, 6749 ccPower: 563 hp
1700 rpm

TRANSMISSION: 8-tốc độ automatic

DIMENSIONS:Wheelbase: 139.8-148.5 inLength: 227.2-235.8 inWidth: 79.4 in Height: 64.8-65.2 inTrunk volume: 19 cu ftCurb weight (C/D est): 5650-5750 lb

PERFORMANCE (C/D EST):Zero lớn 60 mph: 4.5-4.6 secZero khổng lồ 100 mph: 9.5-9.6 secStanding ¼-mile: 12.8-12.9 secTop speed: 155 mph

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